Effective Date: December 21, 2025
Version: 1.0

Artificial intelligence (AI) is transforming healthcare. When used responsibly, AI can help healthcare providers make better clinical decisions and empower you to understand your health and make informed choices about your care.

At b.well, we believe AI will only earn consumer trust through transparency and user control. Today, AI policies are often buried in lengthy Terms of Use agreements that few people read or understand.

We’re changing that.

b.well is voluntarily establishing clear, accessible Consumer Rights for Health AI. We commit to upholding these rights transparently and advocating for the entire health AI industry to adopt similar standards.

Your Right:
You have the right to be informed when AI is communicating with you or assisting in decisions about your health.

Our Commitment:
b.well products will clearly indicate when AI is being used and for what specific purpose. You will never have to guess whether you’re interacting with AI or a human.

What This Looks Like:

• Clear AI indicators in chat interfaces
• Notifications when AI analyzes your health data
• Disclosure of AI involvement in recommendations

Your Right:
You can decide when, how, and if AI is used with your health information.

Our Commitment:
b.well products provide granular controls to disable AI entirely or limit specific AI functions. Your preferences are respected across all features.

What This Looks Like:

• Master AI on/off toggle
• Feature-specific AI controls
• Persistent preference settings

Your Right:
You can view the information AI systems have collected, inferred, or learned about you, and correct any inaccuracies.

Our Commitment:
b.well provides access to AI-generated insights, inferences, and data interpretations about your health profile.

What This Looks Like:

• Dashboard showing AI-derived insights
• Ability to view data sources AI uses
• Tools to flag and correct errors

Your Right:
When AI provides incorrect information, you can correct it, and those corrections should improve future interactions.

Our Commitment:
We acknowledge that AI can make mistakes. b.well products allow you to correct AI errors, and our systems learn from your feedback to improve accuracy.

What This Looks Like:

• “Report an error” functionality
• Feedback mechanisms on AI responses
• Confirmation when corrections are applied

Your Right:
You choose who can use AI on your health records and for what purposes.

Our Commitment:
b.well products show you who is using AI on your health records (e.g., your healthcare provider) and why. When you share records with external parties, we communicate your AI preferences and advocate for industry-wide respect of these preferences.

What This Looks Like:

• Access logs showing AI usage
• Permission controls for third parties
• AI preference indicators when sharing records

Your Right:
You have the right to understand how AI was developed, tested, and validated, including information about its accuracy, limitations, and fairness.

Our Commitment:
b.well provides accessible information about each AI feature, including development methodology, testing protocols, accuracy metrics, and known limitations.

What This Looks Like:

• “AI Information” pages for each feature
• Plain-language explanations of AI capabilities
• Transparency about accuracy rates and limitations

Your Right:
You have the right to clear, jargon-free explanations of how AI reached its conclusions using your data.

Our Commitment:
When AI analyzes your data to reach conclusions, b.well provides understandable explanations of the reasoning process, data sources, and factors considered.

What This Looks Like:

• “How we determined this” explanations
• Visual representations of AI reasoning
• Plain-language summaries of complex analyses
• Clear information on what the conclusion can and should not be used for

Your Right:
You have the right to clearly understand who created, owns, and operates the AI being used in your healthcare.

Our Commitment:
b.well provides full transparency about AI ownership and operation. We will not allow third-party companies to run AI against your health records unless required by law or explicitly authorized by you.

What This Looks Like:

• Clear disclosure of AI vendors and partners
• Information about AI model sources
• Transparency about data processing locations

Your Right:
You can decline AI use in your healthcare and still receive the full range of medical services you need.

Our Commitment:
b.well respects varying comfort levels with AI. You can opt out of AI features while maintaining full access to all core services. We communicate your preferences to healthcare partners and advocate for industry-wide respect of opt-out choices.

What This Looks Like:

• No service degradation when AI is disabled
• Alternative non-AI pathways for all features
• Opt-out preference sharing with providers

Your Right:
You can request deletion of your data from AI systems, subject to applicable laws and medical record retention requirements.

Our Commitment:
Just as b.well enables you to request complete data deletion from our systems (in accordance with legal requirements), we provide the ability to request the removal of your data from AI systems specifically.

What This Looks Like:

• AI-specific data deletion requests
• Clear timelines for deletion
• Confirmation of deletion completion
• Transparency about legal retention requirements

Your Right:
You decide whether your data can be used to train or improve AI systems.

Our Commitment:
b.well gives you control over whether your anonymized data may be used to improve AI for other consumers. You can contribute to AI advancement or abstain entirely—the choice is yours.

What This Looks Like:

• Opt-in/opt-out for AI training
• Explanation of anonymization processes
• Transparency about how training data is used
• Ability to change preferences at any time

Your Right:
You have the right to receive clear, concise information—similar to a “Nutrition Label” for AI—instead of lengthy legal documents.

Our Commitment:
b.well presents AI policies in plain language within our products, not hidden in complex Terms of Use agreements. You remain informed and in control.

What This Looks Like:

• AI “Nutrition Labels” summarizing key information
• Plain-language policy summaries
• Visual aids and infographics
• Avoidance of legal jargon

Your Right:
If you are a parent or guardian, you control how AI is used with your children’s or dependents’ health records.

Our Commitment:
b.well recognizes the special responsibility of protecting minors’ health data. Parents and guardians can disable or control AI use on any dependent health records under their authority.

What This Looks Like:

• Parental controls for AI features
• Age-appropriate AI interactions
• Enhanced privacy protections for minors
• Separate consent mechanisms for dependent records

b.well cannot control how other organizations use AI after you share your health records with them. However, we commit to:

• Communicating your AI preferences when you share records
• Advocating for industry-wide adoption of these consumer rights
• Partnering with organizations that respect consumer AI rights
• Supporting policy initiatives that protect consumer interests in health AI

While we strive to honor these rights fully, certain limitations apply:

• Legal Obligations: We must comply with applicable healthcare laws, including HIPAA and state regulations
• Medical Record Retention: Some data must be retained for legal and medical purposes
• Third-Party Systems: We cannot enforce these rights on external systems after you share your data
• Technical Limitations: Some AI explanations may be simplified due to technical complexity

Emergency Situations: In medical emergencies, some AI features may operate differently to ensure patient safety

We’re committed to transparency and accountability. If you have questions about these rights or concerns about AI use in your healthcare:

Contact Us: [email protected]

We may update these Consumer Rights for Health AI as technology and regulations evolve. We will:

• Notify you of material changes
• Maintain version history
• Provide an explanation of updates
• Give you the opportunity to review before changes take effect

Last Updated: December 21, 2025

At b.well, we believe that AI should serve you, not the other way around. These Consumer Rights for Health AI represent our commitment to putting you in control of how AI is used in your healthcare journey.

We invite the entire health AI industry to join us in adopting these principles, because trust is built through transparency, and transparency starts with clear, enforceable consumer rights.

Notice: AI was used to improve this document. The authors wrote the initial content and reviewed the improvements by AI for correctness.

© 2025 b.well Connected Health. All rights reserved.