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Our Story


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Our Story


AS HEALTHCARE CONSUMERS, WE'VE ALL BEEN FRUSTRATED BY THE SYSTEM.

Whether you’ve been struggling to manage a chronic disease for years, trying to decipher your insurance plan’s benefits, or simply trying to connect the tools you need to live a healthier way of life, you know the feeling of just wanting to throw your hands up. We all do. Why does the healthcare system seem to work so hard against us? Why is it so difficult to pursue wellness?

Kristen Valdes, the CEO and Founder of b.well, has encountered her own set of frustrations with the healthcare system, despite extensive background and knowledge of the insurance industry, including as a VP of the world’s largest health plan, United Healthcare. Faced with a family history of Type II diabetes, she searched high and low for effective, affordable preventive care. It wasn’t until she paid out-of-pocket for lab tests, genetic and microbiome screening, and other wellness evaluations that she was able to identify, treat, and prevent the disease in her own life. Kristen also spent years helping her daughter through a chronic condition, meeting misdiagnosis after misdiagnosis. She needed answers and couldn’t find them. And she knew from her years in insurance that other healthcare consumers were facing the same battles.

b.well was born out of our first-hand frustrations, deep experience in the industry, and desire to bring clarity and simplicity to the healthcare system at large. We developed b.well, the heart of your healthcare, as a platform where consumers everywhere are afforded the convenient, modern healthcare experience they deserve.