ate: May 12, 2020

Last Updated: May 12, 2020

The b.well Terms of Service and Privacy Policy include defined terms that we use this Privacy Supplement for European Economic Area Residents. 


When you visit or interact with our Services, we may collect data from you through a number of different automated technologies (“Tracking Technologies”) to help us improve our Services and present you with sponsored content on other service platforms. Examples of how we use Tracking Technologies include:

  • Browser and device information. We may automatically collect certain web browser information. Web browsers collect and store information about the type of device and operating system you are using to access our Services, as well as your device’s media access control (“MAC”) address for facilitating network communications. Accessing this information helps us to establish a secure and consistent connection to you and to customize experience and content when you use our Services.
  • “Cookie” technology. A “cookie” is an element of data that we can send to your web browser when you link to our Services. It is not a computer program and has no ability to read data residing on your computer or instruct it to perform any step or function. By assigning a unique data element to each visitor, we can recognize repeat users, track your usage patterns and better serve you when you return to our Services later. The cookie can also track your usage patterns as you visit other websites across the internet, to support marketing campaigns that deliver sponsored content about our Services on other websites and service platforms. Your browser may offer you a “Do Not Track” option, which allows you to prevent us from tracking your online activities over time and/or across different websites. Our Services do not support Do Not Track requests at this time, which means that we may collect information about your online activity both while you are using and after you leave our Services.
  • Client-side page tagging. This technology uses code on each web page to write certain information about the page and the visitor to a log when a page is rendered to you by our Services. “Tagging” does result in a JavaScript program running in your browser, but it is limited to providing information about the page that you are requesting and the configuration of your browser. It will not read any of your data files, nor execute any additional programs. It does not extract any Personally Identifiable Information about you. You can prevent tagging by disabling JavaScript in your browser, but that may prevent you from using all of our Services’ functions.
  • Tracking pixels or beacons. Tracking pixels (sometimes referred to as “web beacons”) are tiny graphics with a unique identifier that are embedded invisibly on web pages and are about the size of the period at the end of this sentence. They perform a similar function to cookies, except that cookies are stored on a user’s computer hard drive. We may use web beacons on our websites and mobile applications to help us collect data about user activity.
  • IP Address. When you subscribe to an Internet Service Provider (ISP), your computing device is assigned an IP Address. We may track and store this address to help us manage security, monitor usage volume and patterns, and to customize experience and content when you use our Services.
  • Device ID. Each mobile or web-accessible device has a unique alpha-numeric device identifier. By tracking and storing the Device ID for your device, our Services may be able to recognize repeat users (or households), track usage patterns and better serve you when you return at a later time. It can also help us manage security, and monitor usage volume and patterns.

We treat data collected through Tracking Technologies as Non-Personal Data, except when it has been associated with your b.well account, in which case we treat it as Personal Data.