We’re transforming how people interact with the healthcare system

There’s a reason b.well starts with a “b.”

Founder and CEO Kristen Valdes has spent her entire career focused on providing quality healthcare to underserved populations in our country.  When Kristen experienced the healthcare system as a consumer, she quickly realized that she hadn’t accomplished nearly enough.

Her middle child Bailey suffers from a significant autoimmune disorder.  Even as a healthcare “expert,” it took Kristen seven years to advocate for her daughter to get an appropriate diagnosis. Together, they experienced countless misdiagnoses, costly repeat procedures, and diagnoses based on limited and siloed health data.

By day, Kristen was a health plan executive. By night, she was a excel lab-plotting mom.

In fact, Kristen was the only person able to successfully pinpoint her daughter’s medical issue by aggregating, analyzing, and considering all pieces of her daughter’s health data.  Specialists continuously brushed off Kristen’s suggested diagnosis until one day, her daughter was hospitalized with a life-threatening complication from a medication contraindicated to that specific disease.

After countless conversations with other individuals and caregivers, Kristen understood her case was not an outlier, but in fact, the norm.  People need navigation and personalization through the overly complex and fragmented healthcare system to become successful advocates for themselves and their loved ones.

Kristen launched b.well, named after her daughter Bailey or “B,” to empower consumers to become advocates through access and understanding of their holistic health data. b.well is transforming healthcare into a simple, on-demand experience by putting consumers in the center of the healthcare equation.

Leaders that keep our heart beating.

Founder, CEO

Kristen Valdes

Kristen is a seasoned healthcare executive with over 20 years in the industry.

Kristen is a seasoned healthcare executive with over 20 years in the industry. Prior to founding b.well, Kristen was a Vice President at United Healthcare running Medicare Advantage plans across 12 states. Kristen started her healthcare career working with CMS on the first national payment integrity programs for Medicare and Medicaid. Kristen then helped to build XLHealth, one of the pioneering Medicare Advantage Plans for the chronically ill. She was responsible for maintaining and growing the profitability of the plan and was instrumental in the acquisition by United Healthcare in late 2012 for $2.4B.

Mrs. Valdes has been recognized as one of four "Women Transforming Industries," by Accenture and Springboard Enterprises, is a 40 Under 40 Top Named Healthcare Innovator and b.well Connected Health has won various competitions and awards including being named Top Innovator by Accenture in their Global Health Tech Innovation Challenge. Her dedication to consumer directed health exchange is reflected in her active involvement as a board member of the CARIN Alliance working to liberate data on behalf of consumers. Kristen also serves on several other healthcare boards, advisory boards and serves as an advisor to Springboard and Guidewell women led companies.

Chief Financial Officer

Nathan Weems

Nathan is a seasoned finance leader with over 30 years of experience in the industry.

Nathan has over 30 years of extensive financial management experience, including cash forecasting and management, internal control systems, and compliance. He formerly served as VitalConnect’s Chief Financial Officer after working with Medrio, a private San Francisco-based SaaS (software as a service) company, where he was CFO for three years. Prior to his work at Medrio Nathan was Senior Director of Finance for Natera, a biotech company focused on genetic testing, helping them scale from $50 to over $200 million in revenue and go public. He has also held roles at NovoStent, Banc of America Securities and KPMG. Nathan received his undergraduate degree from USC and received his Masters of Business Administration degree from the Wharton School at the University of Pennsylvania.
Chief Technology Officer

Imran Qureshi

Imran is a seasoned information leader with over 30 years of experience in the industry.

Imran was previously Chief Data Science Officer of Clarify Health Solutions, a pioneer in machine learning-enabled care optimization. Before that, Qureshi was Chief Software Development Officer for Health Catalyst, a provider of data and analytics technology, where he led the engineering team that built the company's Data Operating System (DOS). Prior to Health Catalyst, Qureshi held roles such as CTO of Acupera, a care coordination platform for clinical and socio-behavioral care and VP of Engineering at CareAnyware, the largest SaaS provider to home health care and hospice agencies. He holds 10+ patents and has been part of two successful exits (CareAnyware sale in 2012 and Health Catalyst IPO in 2019). He has been responsible for annual budgets in excess of $20M.
Chief Outcomes Officer

Peter Boumenot

Peter is a seasoned operations leader with over 30 years of experience in the industry.

Peter brings over 20 years of experience in the healthcare industry leading product, commercial and operational teams partnering with health systems and health plans to deliver meaningful change and sustainable outcomes. Prior to joining b.well, he served as the Chief Product Officer at Signify Health helping to lead the organization through significant growth in its health plan business and a successful IPO. Previously, he held several senior leadership roles at athenahealth including Vice President - Product Management leading patient engagement, population health and revenue cycle services, and as Vice President - Client Solution Group where he led a comprehensive pre-sale to post-go-live commercial & operational organization across all health system and provider business segments. Peter holds a Bachelor of Science degree in Biology from Boston College.
Chief of Staff

Sheri Lamarca

Sheri is a strategic operations leader with over 20 years of experience in the industry.

Sheri has over 20 years strategic experience solving complex challenges and scaling healthcare organizations. She has a proven track record in healthcare start-ups and multi-million dollar revenue program development. Sheri was a key leader in $67M landmark government program to redesign Medicare and Medicaid data integrity methods at Thomson Reuters (acquired by IBM). In 2012, she was instrumental in the sale of XLHealth to UnitedHealthcare for $2.4B and managed a $20M annual budget working with strategic partners while driving over $150M in annual revenue. She has deep knowledge and experience ranging from health insurance across TRICARE, Federal and Commercial plans, Program Development focused on Quality & Outcomes, Population Health, Consumer Experience and Revenue Optimization.
VP of Product

Yelena Balin

Yelena has over 20 years of experience in the healthcare industry

Yelena has over 20 years of experience in the healthcare industry, leading operational, technology and product teams while driving sustainable results through applied analytics, process improvements, and quality controls. She was responsible for multi-million dollar program implementations and cost containment at XLHealth, as well as deploying those programs at UnitedHealthcare. She is also Facets certified, and a Medicare claims and data expert. Yelena was the recipient of the Thomson Reuters Healthcare Innovation Award. She holds her BS in Information Systems from the University of Maryland, Baltimore County.
SVP of Marketing & Strategy

Nisha Bagepalli

Nisha has over 20 years of business strategy, marketing and sales experience...

VP of Sales

Erin Scales

Erin is a seasoned healthcare executive with over 20 years of experience in the industry.

Erin is a seasoned healthcare executive with over 20 years’ experience in healthcare sales leadership, and she has a proven track record of success in the provider, payer, and pharmaceutical spaces. Prior to joining b.well, she spent time with Vivor as their Head of Sales; leading US health systems at over 200 clinical sites and VP of Sales at 2bPrecise, a precision medicine informatics platform, where she dramatically increased market share: with stops at NantHealth, CareFusion, and Motorola. Erin has a track record of success in high-growth healthcare and technology companies.
VP of Engineering

Jeff Wu

Jeff Wu is a seasoned technology executive with over 20 years in the industry.

Jeff Wu is a seasoned technology executive with over 20 years in the industry. Prior to joining b.well, Jeff started his career at Epic, serving for 6 years as the senior application director of Epic's surgical products, OpTime and Anesthesia. After falling in love with the data that electronic records could produce, he completed his Masters in Public Health at the University of Wisconsin where his graduate research focused on outcomes analysis of UW Health's population health programs including their MSSP-ACO. While in grad school he also worked as the senior solution architect/Pre-sales architect at Qlik technologies serving the US healthcare vertical and then followed that experience with 4 years at Health Catalyst as the senior director of healthcare data interoperability working on various forms of data integration and interoperability with Health Catalyst clients.
VP of Regulatory

Jill DeGraff

Jill is a legal & regulatory leader with over 30 years of experience in the industry

With over 20 years in private practice and in-house, Jill has advised Fortune 100, middle market, growth stage and startup companies at the forefront of transforming their industries in financial services, technology and health care sectors. Jill’s focus on healthcare began in 2010 as general counsel for a digital health startup. She then joined the health law practice for a national law firm, and later founded Aperture Law Group, a boutique practice focused on consumer health technology. Areas of expertise include data protection (privacy, information security and governance), health information law (including Cures Act and implementing regulations), corporate compliance and commercial transactions. She also serves as the Vice Chair for ConnectedDMV, a non-profit dedicated to economic renewal and social equity across the greater DC, Maryland and Virginia region. She also serves as a policy advisor for DC’s Health Information Exchange.
Head of People & Culture

Alicia Raymond

Alicia is a people operations leader with over 20 years of experience in the industry.

Alicia comes to b.well with over 20 years of combined Business leadership and Human Resources experience. Most recently working for Optum as a Human Capital Partner leading work around strategic initiatives, organizational design, and executive leadership support. Prior to Optum, she lead the growth for XLHealth from 80 to 1500 employees which resulted in a successful acquisition to UnitedHealth Group. Alicia is a People operations business leader with a focus on supporting all employees to drive an inclusive and engaged culture. She is a strategic partner who helps to establish and drive a positive productive working environment.She has her bachelor’s in Corporate Communications and Business from Elon University and her PHR certification.
VP of Partnerships

Romy Carlson

Romy has over 20 years of partnership strategy, enterprise health and sales experience...

Romy brings over 20 years of partnership strategy, enterprise health and sales experience with leading healthcare organizations. She has spent her entire career leading sales and marketing initiatives for numerous mature and start-up digital health solutions including Cerner, Humana, Retrofit (acquired by Livongo/Teladoc), WellRight, Viverae (acquired by Virgin Pulse), Weight Watchers, Life Time Fitness, TriHealth, and League Corp., among others. Romy is a graduate of Michigan State University, Xavier University, and the University of Missouri.

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Help us transform the way consumers interact with the health care industry!